Regional Sales Director – West (Field-Sales)

Are you a high-performing sales leader with a track record of scaling teams and crushing targets? We are looking for a Regional Sales Director to lead our Western Canadian expansion.

You will be responsible for driving revenue growth through a team of field-based Business Development Managers, coaching them to win in the SME market, and executing a high-velocity sales strategy.

This isn’t a “sit back and monitor” role. We need a hands-on leader who thrives on the front lines, loves closing deals, and knows how to build a culture of accountability and excellence

Role Purpose: Lead, coach, and scale a high-performance team of Business Development Managers (BDMs) across British Columbia and Alberta to exceed revenue targets through disciplined sales execution and value-based selling.

Key Responsibilities:

1. Sales Leadership & Performance

• Revenue Ownership: Own the regional P&L and ensure BC and Alberta consistently hit volume and revenue targets.
• Pipeline Management: Drive BDMs to self-generate leads (ASK Referrals) and maintain high activity levels across calls, demos, and closes.
• Forecasting: Deliver accurate daily, weekly, and monthly KPI reports and revenue forecasts to Executive leadership.
• Operational Excellence: Partner with Inside Sales to optimize appointment quality and lead conversion.

2. Team Development & Coaching

• Field Coaching: Conduct regular field accompaniments and evaluations to improve BDM presentation and closing skills.
• Training: Implement corporate training programs, run skill-building sales meetings, and chair quarterly sales conferences.
• Performance Management: Manage individual development plans and proactive corrective actions-ensuring “no surprises” regarding team performance.

3. Strategic Execution

• Process Optimization: Identify and unlock bottlenecks in the existing sales process to lift overall conversion.
• Culture: Champion a high-energy, respectful, and competitive culture aligned with company values.
• ROI: Maximize the impact of sales and marketing investments through strict adherence to the company’s “playbook.”

What You Bring

• Leadership: Proven success leading a field sales team, ideally within the SME sector.
• Lead Gen Expert: Expertise in building teams that successfully self-generate their own pipelines.
• Analytical: Highly numerate; able to quickly interpret CRM data (Salesforce) to drive results.
• Communicator: A confident leader who can influence, inspire, and deliver brevity in reporting.
• Agility: Comfortable in a fast-paced, entrepreneurial environment.

Requirements

• Tech Savvy: Proficient in Salesforce.com and Microsoft Office.
• Mobility: Full clean driver’s license; flexible to travel across BC, AB, and other provinces as needed.
• Flexibility: Willingness to work flexible hours to meet regional demands.

Additional Benefits

• $160,000 Base Salary
• $15,000 per Quarter on Target Bonus, resulting in $240,000 on Target earnings
• Quarterly Lead-by-Doing incentives where self-generated revenue is commissioned and bonused.
• $8,400 per annum Car Allowance or Company Car
• 20 days paid vacation + statutory holidays
• Extra day off for your birthday
• Clear career development and progression plan
• Health benefits
• Employee Assistance Program (EAP)
• RRSP matching program
• Supportive leadership and a Great Place To Work® Certified culture

51605AB

INDCAN

Portfolio are acting on behalf of our client in recruiting for this position. To the best of our knowledge, this vacancy is for a new or existing role within their organization.