Head of Digital Growth

Head of Digital Growth

Location: Downtown Toronto, ON
Working Arrangement: 5 days per week in office

Job Overview

This is a career-defining opportunity to lead digital growth for an established, global professional services and technology organisation expanding its presence in Canada. We are looking for a hands-on, commercially minded Head of Digital Growth to drive new client acquisition and build brand awareness across the Canadian market.

The business brings together innovative HR and Health & Safety software with expert advisory support. As part of a global group supporting over 140,000 businesses worldwide, you will have the backing of an established international organisation, combined with the pace, autonomy and ambition of a growing brand.

This is not a role where you simply oversee the work. You will be hands-on in the accounts every day, building, testing and optimising Google Ads and Microsoft Ads campaigns, while setting the overall growth strategy and owning the full customer journey from initial search through to signed client. You will work closely with the Sales team to translate marketing performance into new clients and closed-won revenue.

You will initially lead a team of two, with the opportunity to grow the team to as many as five as results scale. This is an exciting opportunity to shape the digital growth strategy in Canada, build brand presence and have a direct impact on the success of the business.

Please note: This is a fully office-based position, requiring five days per week in our Downtown Toronto office.

Compensation & Benefits

• Base Salary: $150,000-$160,000 per annum, depending on experience.

• Vacation: Four weeks of annual vacation.

• Benefits: Comprehensive benefits coverage for you and your eligible dependants.

• RRSP Matching: Employer RRSP matching programme.

• Birthday Off: An additional day off to celebrate your birthday.

• Career Development: Clear opportunities for career progression and professional development within an established global organisation.

Day-to-Day Responsibilities

• New Client Acquisition: Own and deliver the new client acquisition strategy in Canada, setting ambitious targets for leads, pipeline and new clients won, and developing the strategy to achieve them.

• Paid Search: Personally build, manage and optimise Google Ads and Microsoft Ads (Bing) accounts, covering keyword strategy, bidding, ad copy, audience targeting and budget allocation to maximise return on investment.

• Sales Partnership: Work closely with Sales leadership to ensure marketing-generated leads are followed up quickly and consistently, ultimately converting into new clients.

• SEO & Website Content: Lead the organic search strategy and manage content for the Canadian website, developing content that improves rankings, builds authority and converts local prospects into demo requests and new clients. The website is hosted and managed by the Global Digital team overseas, so you will collaborate with them on website improvements and priorities.

• AI & Generative Search: Develop SEO/GEO strategies to position the business across AI Overviews and LLM-driven search results, staying ahead of evolving search behaviours.

• Webinars: Plan and deliver a webinar programme that showcases the business’s expertise, generates qualified leads and nurtures prospects through the sales journey.

• Brand Awareness: Increase brand presence in the Canadian market, owning the creative roadmap and collaborating with design and video teams to develop engaging display and video content across the marketing funnel.

• Conversion Optimisation: Lead A/B testing and landing-page improvements in partnership with the Global UX and Development teams, improving conversion rates and reducing customer acquisition costs.

• Performance Measurement: Establish, track and report on key performance indicators, including cost per lead, cost per acquisition, pipeline generation and new client revenue.

• Channel Expansion: Identify, test and scale additional growth opportunities across paid social, programmatic display and email automation to diversify lead generation and drive profitable growth.

• Team Leadership: Lead, coach and develop an initial team of two, with the opportunity to grow to five, fostering a high-performance culture and supporting individual development.

• Cross-Functional Collaboration: Collaborate with wider teams across CRM, UX, CRO and the broader group to share insights and deliver an integrated approach to digital growth.

• Reporting & Insights: Deliver daily, weekly and monthly performance reporting, providing clear insights into campaign performance, areas for improvement and recommended next steps.

What You Bring to the Team

• 8+ years of experience driving growth within B2B environments, with a proven track record of delivering new client acquisition against ambitious targets and managing significant monthly marketing budgets.

• Essential: Hands-on, expert-level experience managing Google Ads and Microsoft Ads (Bing) accounts. Experience with Google Analytics, Meta Ads, LinkedIn Ads and programmatic display is a strong asset.

• A background in professional services is strongly preferred, with experience in B2B software or SaaS also highly relevant.

• Experience working with CRM platforms such as Salesforce, with an understanding of tracking leads from initial creation through to revenue.

• Proven experience in SEO and website content strategy, with a track record of increasing organic traffic and conversions.

• Experience planning and delivering webinars or digital events as a lead generation channel.

• Previous experience leading, coaching and motivating a team, with a genuine interest in developing people.

• A strong track record of partnering with Sales teams to develop and execute revenue-generating strategies.

• Experience working with international or remote teams across different time zones, managing stakeholders and delivering projects without direct reporting lines.

• The ability to develop a long-term growth strategy supported by a structured testing and optimisation roadmap.

• Highly analytical, with experience conducting A/B testing and optimising PPC campaigns at scale.

• Confident, ambitious and comfortable challenging the status quo, while remaining open to new ideas and constructive feedback.

• A creative mindset, with a strong understanding of how to use data and performance insights to inform decision-making.

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INDCAN

Portfolio are acting on behalf of our client in recruiting for this position. To the best of our knowledge, this vacancy is for a new or existing role within their organization.