Head of Digital Growth

Location: Downtown Toronto (Steps from Union Station)

Work Model: 100% in-office | Monday- Friday: 8:45am-5:00pm

This is a career-defining opportunity to put our client’s HR & OHS SaaS solution on the map in Canada.

We are looking for a hands-on, commercially minded Head of Digital Growth to drive new client acquisition and build awareness of the company’s brand across the Canadian market. The platform brings together smart HR and health & safety software with expert advisory support. You will have the backing of a global leader with the pace, autonomy, and ambition of a growth brand.

This is very hands on role. You’ll be in the accounts every day, building, testing, and optimizing the Google Ads and Microsoft Ads campaigns, while setting the growth strategy and owning the full journey from first search to signed client. You will work hand-in-hand with the Sales team to turn marketing performance into new clients and closed-won revenue.

You will start by leading a team of three, with a clear plan to grow it to as many as five as results scale.

You will have the autonomy to shape wins in Canada and the chance to see the direct impact of your work on the growth of the business. If you want to own the number, build a brand, and grow a team, this is the role for you.

Day-to-Day Responsibilities

• New Client Acquisition: Own and deliver new client acquisition strategy in Canada, setting ambitious targets for leads, pipeline, and new clients won, and leading the plan to hit them.
• Paid Search, Hands-On: Personally build, manage, and optimize our Google Ads and Microsoft Ads (Bing) accounts, from keyword strategy and bidding to ad copy, audiences, and budget allocation, to maximize return on spend.
• Sales Partnership: Act as the primary growth bridge to the Sales team, partnering closely with sales leadership to make sure marketing-generated leads are worked quickly, followed up consistently, and converted into new clients.
• SEO & Website Content: Own organic search strategy and the content of the Canadian website, creating content that ranks, builds authority, and turns local prospects into demo requests and new clients. The website is hosted and managed by our Global Digital team in Manchester, UK, so you will work closely with them to scope, prioritize, and deliver website changes.
• AI & Generative Search: Develop SEO/GEO strategies that position in AI overviews and LLM-driven search results, keeping us ahead as search behaviour evolves.
• Webinars: Plan and deliver a webinar program that showcases expertise, generates qualified leads, and nurtures prospects through to purchase.
• Brand Awareness: Grow awareness of the Bright brand in the Canadian market, owning the creative roadmap and working with design and video teams on engaging display and video content across the funnel.
• Conversion Optimization: Lead A/B testing and landing-page improvements with the Global UX and development teams in Manchester to lift conversion rates and lower customer acquisition costs.
• Performance Measurement: Define, measure, and report on the KPIs that matter most: cost per lead, cost per acquisition, pipeline, and new client revenue.
• Channel Expansion: Test and scale new opportunities across paid social, programmatic display, and email automation to find the next sources of profitable growth.
• Team Leadership: Lead, coach, and develop a team of two, growing to as many as five, and build a high-performance culture where people grow their skills and careers.
• Cross-Functional Collaboration: Work with wider teams across CRM, UX, CRO, and the broader Bright Group to share insight and create a seamless, integrated approach.
• Reporting & Insight: Deliver daily, weekly, and monthly performance reporting with clear commentary on what is working, what is not, and what we will do next.

What you bring to the Team

• 8+ years’ experience driving growth in B2B sales environments, with a proven track record of delivering new client acquisition against ambitious targets and managing significant monthly budgets.
• Essential: hands-on, expert-level experience managing Google Ads and Microsoft Ads (Bing) accounts. Experience with Google Analytics, Meta Ads, LinkedIn Ads, and programmatic display is a strong asset.
• A background in professional services is strongly preferred; experience in B2B software or SaaS is also highly relevant.
• Experience working in CRM systems such as Salesforce, tracking leads from creation through to revenue.
• Proven SEO and website content experience, with a track record of growing organic traffic and conversions.
• Experience running webinars or digital events as a lead generation channel.
• Experience leading, coaching, and motivating a team, with a genuine desire to develop people.
• A proven track record of working closely with Sales teams to build revenue-generating strategies.
• Experience working with international or remote teams across time zones.
• The ability to set a long-term growth strategy and back it with a structured testing roadmap.
• Highly analytical, with experience running rigorous A/B tests and PPC optimizations at scale.
• Confident and ambitious: comfortable challenging the status quo and open to being challenged.
• Naturally creative, with data driving every decision.

Compensation & Benefits

Base Salary: $150,000- $160,000

Plus:

• 20 days’ vacation + statutory holidays
• Extra paid day off for your birthday
• RRSP matching program
• Clear career development pathway
• Daily, weekly, and monthly performance incentives
• Employee Assistance Program

INDCAN

52554AB

Portfolio are acting on behalf of our client in recruiting for this position. To the best of our knowledge, this vacancy is for a new or existing role within their organization.