B2B Events & Marketing Manager

Are you a commercially minded events and marketing professional who knows how to turn campaigns into revenue-generating opportunities?

I’m partnering with an established, growing B2B organisation to find an Events & Marketing Manager who can combine strategic campaign management, creative marketing and commercial thinking to drive performance across a portfolio of products.

Taking ownership of event and marketing campaigns across multiple product brands, you’ll work closely with senior stakeholders, Sales and Marketing teams to ensure campaigns engage the right audiences, generate quality leads and contribute to revenue growth.

You’ll combine big-picture planning with hands-on campaign oversight, ensuring activity is commercially focused, well executed and continually optimised.

Day to Day

Commercial Strategy & Revenue Growth

• Drive the commercial performance of digital and in-person event campaigns, with a focus on registrations, attendance, sponsorship, pipeline and revenue.
• Work with senior stakeholders and Sales teams to develop campaign plans that support revenue targets and maximise commercial opportunities.
• Identify opportunities for cross-selling, partnership development and revenue growth across multiple product lines.
• Use CRM data and campaign insights to improve targeting, strengthen sales opportunities and maximise ROI.
• Track performance against KPIs, produce meaningful commercial reports and ensure accurate attribution of leads and deals.

B2B Marketing & Campaign Management

• Oversee integrated campaign schedules across multiple products, ensuring consistent delivery, quality and commercial alignment.
• Collaborate with Marketing teams on email, social media, paid promotion, partner marketing and audience engagement.
• Ensure messaging is tailored to the right B2B audiences, with compelling propositions that drive registrations, engagement and conversion.
• Review and approve invitations, prospect outreach and nurture campaigns.
• Use campaign data, dashboards and reporting to identify opportunities for optimisation and continuous improvement.

Events & Partnership Development

• Oversee the successful delivery of a varied portfolio of digital and face-to-face events.
• Support the development of event programmes, speaker content, sponsorship activity and partner relationships.
• Identify new opportunities to grow the event calendar through strategic partnerships and commercial collaboration.
• Ensure every event delivers a consistent, high-quality experience while meeting its commercial objectives.

Leadership & Continuous Improvement

• Coach and develop Executives and Leads, building their campaign management, commercial awareness and problem-solving capabilities.
• Work closely with senior leaders to monitor performance, support development and drive accountability.
• Champion innovation, share best practice and continually look for smarter ways to improve campaign effectiveness.

YOU?

• Experience in B2B events, integrated marketing campaigns or campaign management, with responsibility for multiple products, campaigns or event programmes.
• A strong understanding of commercial KPIs, including revenue generation, lead generation, pipeline development, registrations and conversion.
• Experience working cross-functionally with Sales, Marketing and senior stakeholders to deliver measurable results.
• Confidence using CRM and marketing platforms, ideally Salesforce and ON24 or similar systems.
• Strong analytical skills, with the ability to interpret campaign data, report on performance and identify opportunities for growth.
• Excellent communication, organisation and stakeholder management skills.
• The ability to lead, coach and motivate others while managing multiple priorities and deadlines.
• A proactive, commercially driven mindset, with a genuine appetite for innovation and continuous improvement.

If you’re an ambitious B2B marketing and events professional who combines excellent campaign delivery with a strong commercial mindset, this could be the next step in your career.

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INDLON

The Portfolio Group are acting on behalf of our client in recruiting for this position.