Associate Director of Digital Marketing

I’m delighted to be partnering with a high-growth, market-leading B2B services organization in Toronto to appoint an exceptional Associate Director of Digital Marketing!

This is a pivotal, senior leadership hire – reporting directly to the CEO (Canada) – at a defining moment in the company’s growth journey.

The successful candidate will shape, scale and lead a multi-channel marketing function with significant investment across paid search, digital performance, events and marketing automation.

If you are a commercially astute digital marketing leader who thrives on accountability, performance and team development – this is an opportunity to make a measurable, enterprise-level impact.

The Opportunity

This role offers full ownership of marketing strategy and execution across Canada!

You will lead a team of digital specialists and offline marketers, aligning paid media, organic search, AI-driven discovery, events and automation into one cohesive, ROI-focused engine.

You will not be inheriting a blank canvas – you’ll be stepping into an organization with strong foundations, serious paid media investment, and the ambition to scale.

• Drive performance
• Maximize ROI
• Elevate capability
• Deliver measurable commercial growth

This is a hands-on strategic leadership role. You’ll be equally comfortable in executive strategy discussions and inside ad accounts identifying optimization opportunities.

Day to Day

• Full accountability for a substantial multi-channel marketing budget (paid search, programmatic, social, events, partnerships).
• Performance optimization across Google Ads, Bing, paid social, programmatic and emerging platforms.
• Continuous ROI improvement through data-led budget allocation and experimentation.
• Organic search strategy aligned to paid media insights – including AI-led search and LLM visibility.
• Development of content and SEO strategies that prioritize evolving search behaviour and AIO requirements.
• Marketing automation and lead nurturing effectiveness.
• Landing page and UX performance optimization in partnership with design and development.
• Marketing-to-sales alignment – ensuring leads are worked effectively and revenue opportunities maximized.
• Expansion and optimization of webinar and event-driven revenue channels.
• Clear, executive-level reporting across daily, weekly, monthly and quarterly cadences.
• Leadership, development and coaching of a growing marketing team.

YOU?

• 10+ years’ experience delivering high-performance B2B marketing strategies.
• Proven ownership of significant paid media budgets with demonstrable ROI results.
• Deep hands-on expertise across Google Ads, Microsoft Ads, programmatic, paid social and marketing automation platforms.
• Strong commercial acumen – you understand pipeline, sales velocity and revenue impact.
• Experience leading and mentoring high-performing marketing teams.
• Analytical strength and confidence making data-led investment decisions.
• The credibility and gravitas to gain peer respect and influence senior stakeholders.
• A growth mindset and the ambition to scale something meaningful.

This search requires a commercially sharp, performance-driven marketing leader who wants to build, scale and leave a mark. If you’re ready to step into a high-impact executive leadership role or would like a confidential conversation to learn more – get in touch!

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INDCAN

Portfolio Payroll Ltd is acting as an Employment Agency in relation to this vacancy.