Regional Sales Director – West (Field-Sales)

We are seeking a dynamic Regional Sales Director for Western Canada who excels in optimizing sales team performance. As a Regional Sales Dirctor- West, you will lead the development and performance of our Outside Business Development Managers (field-sales BDMs) across your assigned region. Your primary responsibility will be to drive sales performance through proactive coaching, mentoring, and performance monitoring. By leveraging your expertise, you will enhance sales revenue, maximize profitability, and foster growth in alignment with our company’s vision and values..

Day-to-Day Duties and Responsibilities

• Develop, implement and execute effective sales strategies for the field sales team
• Ensure BDMs maintain consistent performance against their assigned Performance Metrics
• Conduct weekly and monthly business review meetings and provide key measures and performance metrics for the senior leadership team
• Lead team meetings, conducts 1 on 1 meetings and individual learning and development
• Understanding of key activity and to be able to resource and adjust team availability to meet meeting and client requirements
• Join meetings (onsite/virtual) to help coach and develop BDM, assist in the sales cycle to ensure we improve our conversion ratios
• Minimum of 50 ride alongs per quarter with BDMs
• Close 8 net new business deals per quarter

Leadership

• Recruit, coach and develop staff. Monitor and measure sales activity, establish performance objectives and provide feedback, recognize and reward performance and motivate the team.

Pipeline/Activity Management

• Ensures that BDMs follow up on daily opportunities and continue to drive new business, client referral leads and cold calling metrics to achieve the daily/weekly/monthly targets
• Working with Digital Marketing – tracking performance – conversion ratio, lead type priority and overall sales performance
• Working with Events Team on local and national events to help drive sales from events or Partners
• Ensuring contract or any discount (working closely with finance), paperwork or non- standard requests are properly reviewed and vetted

What You Bring to the Team

• Minimum of 5 years’ experience in a B2B sales leadership or management role.
• Proven track record of successfully managing, developing, and coaching field-based sales teams in a Business-to-Business (B2B) environment.
• Strong analytical skills with the ability to generate detailed reports that identify sales trends, themes, and performance issues.
• Confident communicator capable of conducting effective coaching sessions and providing constructive feedback to BDMs to drive performance improvement.
• Results-oriented mindset with a proactive approach to setting clear goals, plans, and expectations, and holding teams accountable.
• Exceptional interpersonal skills with the ability to gather and evaluate feedback from various stakeholders to enhance performance and drive personal accountability.
• Flexible and willing to travel across the region and to the Eastern division of Canada as required in a fast-paced, entrepreneurial sales environment.

Why Join Our Team?

• Salary: Base + Quarterly bonus with extra opportunity to earn more if stretch target is hit!
• Comprehensive benefits: health, dental, RRSP matching on day 1.
• Car allowance + on-site parking (Downtown Vancouver HQ).
• Generous vacation (20 days + increases at 2 and 5 years), plus your birthday off.
• A culture that combines the agility of a start-up with the backing of a global group.
• Career-defining growth opportunity with global visibility and influence.

Location: Hybrid – Onsite and in the field

If you’re passionate about building high-performance teams and driving exponential sales growth, this is your chance to make a lasting impact. Apply now!

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