Paid Search Manager

Paid Search Specialist/Manager

Location: Toronto
Department: Performance Marketing
Reports to: Head of Growth

Overview

A newly created opportunity has arisen for a results-driven, analytical, and highly organised Paid Search Specialist/Manager to join a fast-growing global marketing team. This role is perfect for someone with a strong background in PPC who thrives in a data-focused, performance-led environment and enjoys working across international markets.

You will be working full-time on site, in our brand new office in Downtown Toronto, off of King and Union station!

Key Responsibilities

• Campaign Ownership: Take full ownership of planning, building, and managing PPC campaigns across Google Ads, Microsoft Ads, and AI tools in regions including the UK, Canada, and Australia.
• Data-Led Optimisation: Analyse campaign performance in detail and implement strategic optimisations to drive continuous improvement.
• Test & Innovate: Apply a methodical test-and-learn mindset to trial automated bid strategies, match types, Performance Max, RSA best practices, and other emerging features.
• CRO Execution: Develop and execute impactful conversion rate optimisation tests in collaboration with in-house development teams.
• Data Integrity: Assist in troubleshooting and improving the accuracy of conversion tracking and data integration across platforms.
• Cross-Team Collaboration: Work closely with marketing peers to launch new initiatives and ensure campaign alignment across channels.
• Growth Focus: Partner with leadership to hit channel performance targets and support long-term strategic growth.

What You’ll Bring

• Experience: Minimum 3 years managing lead generation PPC campaigns with significant monthly budgets across multiple platforms.
• Technical Skills: Proficiency with Google Ads, Microsoft Ads, Google Analytics, and Excel is essential.
• Strategic Vision: Ability to develop and execute long-term PPC strategies and structured testing plans.
• Targeting Expertise: Solid understanding of audience segmentation and practical use of first-party data in paid media.
• Optimisation Capabilities: Proven experience in conducting fair A/B tests and scaling optimisations across large accounts.
• Process Improvement: A proactive approach to streamlining workflows; interest in adopting tools such as Looker Studio, Supermetrics, and AI-driven technologies.
• Industry Awareness: Keeps up-to-date with digital marketing trends and quickly adapts to changes in platform algorithms, policies, and best practices.

This Role Is Ideal For Someone Who:

• Thrives in a fast-paced, growth-focused marketing environment
• Is both hands-on with campaign management and strategic in outlook
• Values innovation, experimentation, and continuous learning
• Enjoys working with data to solve problems and uncover opportunities

Perks and Benefits

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location
• Vacation Days increase after 2 and 5 years’ service

49973CN

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