Marketing Automation Manager

Marketing Automation Manager

The Role We are looking for a high-impact, on-site Marketing Automation Manager to lead and scale our HubSpot ecosystem. This is a pivotal role dedicated to architectural ownership of the entire customer lifecycle-spanning from lead acquisition and webinar engagement to onboarding and retention. As a core member of our team, you will be responsible for driving tangible pipeline growth through sophisticated lifecycle automation, seamless CRM integration, and continuous performance tuning.

The Opportunity In this position, you will balance high-level strategy with hands-on technical execution across the complete HubSpot suite (Marketing, Content, Service, and Operations Hubs). You will serve as the connective tissue between our Marketing, Sales, and Service departments, transforming multifaceted business goals into efficient, automated workflows that directly accelerate revenue.

Position Details

• Compensation: $90,000 – $100,000 (Based on experience)
• Location: Full-time in-office. Our workspace is located in Downtown Toronto, steps away from Union Station.

Key Responsibilities

• Full-Cycle Automation: Manage automation for email nurtures, webinars, gated content, paid channels, and onboarding journeys.
• Campaign Execution: Lead end-to-end builds including asset creation (emails, landing pages, forms), UTM governance, and attribution mapping.
• CRM & Systems Integration: Maintain the HubSpot-Salesforce integration to ensure clean data sync, attribution accuracy, and sales visibility.
• Technical Connectivity: Implement and oversee API integrations with third-party tools (chatbots, webinar platforms, etc.) to ensure seamless data flow.
• Optimization & Data Governance: Build lead scoring models, conduct A/B testing, and utilize Data Hub for advanced segmentation and data hygiene.
• Reporting: Design dashboards to track funnel progression, ROI, and overall pipeline contribution.

What You Bring

• Experience: 3+ years in B2B marketing automation.
• Technical Expertise: Deep “in-the-weeds” experience with HubSpot (Marketing, Content, Data, and Service Hubs) and Salesforce CRM.
• Integrations: Proven ability to manage API connections and third-party platform syncs.
• Analytical Mindset: A data-driven approach to campaign tracking, attribution modeling, and performance reporting.
• Project Management: Highly organized and capable of managing multiple concurrent projects in a collaborative environment.
• Bonus Skills: Proficiency in Python, JavaScript, or SQL; experience integrating LLMs (like ChatGPT or Gemini) with HubSpot.

Perks and Benefits

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location
• Vacation Days increase after 2 and 5 years’ service

Portfolio are acting on behalf of our client in recruiting for this position. To the best of our knowledge, this vacancy is for a new or existing role within their organization.