Vice President, Performance Marketing

Ready to own and scale a national paid acquisition engine for a global market leader serving the SME space?

Our client is a globally recognised brand with a dominant position in the SME market, delivering essential B2B services to thousands of businesses across Canada and internationally. With significant financial backing, strong brand equity, and aggressive growth targets, they are now hiring a technical, hands-on VP of Performance Marketing to lead and scale their paid media operation.

Reporting directly to the CEO (Canada), this is a high-impact executive mandate with full ownership of a substantial multi-million-dollar paid media budget and national lead generation performance.

This role is unapologetically performance-first.

If you are a strategic leader who still thrives inside ad accounts – this is built for you!

• Full P&L accountability for paid acquisition performance
• Ownership of ROAS, CAC, LTV and marketing-sourced pipeline contribution
• Direct reporting to CEO and Board on growth efficiency and commercial impact
• Leadership of a large, multidisciplinary performance marketing team
• Tight alignment with Sales to maximize MQL-to-SQL conversion and revenue yield
• Lead, mentor and scale a high-performing paid media team
• Establish clear KPIs, dashboards and performance governance
• Build a culture rooted in experimentation, accountability and commercial rigor
• Own and optimise a significant national paid media budget across Google Ads, Microsoft Ads, Meta, LinkedIn and emerging platforms

• Drive high-volume, high-quality B2B lead generation aligned directly to sales revenue targets
• Architect advanced bidding strategies, audience segmentation models and full-funnel targeting frameworks
• Implement rigorous experimentation across creative, landing pages, audiences and conversion journeys
• Continuously reduce CAC while increasing pipeline value, lead quality and sales velocity

You are not delegating strategy to agencies.

You are setting it. Challenging it. Auditing it. Improving it.

YOU?

• Brings 12+ years of B2B performance marketing experience, ideally within high-volume SME acquisition models
• Has personally managed and optimized large-scale, multi-million-dollar paid media budgets
• Is confident working directly inside Google Ads and LinkedIn Campaign Manager
• Deeply understands bidding algorithms, attribution modelling and conversion architecture
• Can independently interpret performance data and challenge assumptions
• Has built, scaled and performance-managed sizeable marketing teams
• Is commercially fluent, understanding pipeline economics, sales cycles and revenue attribution
• Thrives in high-growth, high-accountability environments

You combine executive presence with technical depth – equally credible in the boardroom and in-platform.

Why This Role Stands Out

• Backed by a global brand with strong SME market penetration
• Significant paid media investment already deployed
• Clear growth mandate and executive-level influence
• Real authority to scale, optimize and transform a national acquisition engine

This is a rare opportunity for a performance marketing leader who wants to dominate paid acquisition in a competitive SME landscape – and is confident enough in their technical expertise to stand behind the results.

51112CCR

INDCAN

Portfolio Payroll Ltd is acting as an Employment Agency in relation to this vacancy.